About me.
Hi there!
Since you're here you're wanting to know a little more about me.
My career in marketing started about 10 years ago and has definitely been eventful.
My first marketing roles were diverse - I jumped at opportunities within the fitness industry, as an internal digital consultant for one of the big 4, and even with a nationwide restaurant chain! I was eager to learn and gain experience anywhere I could.
In 2019 I landed an incredible position at ecommerce gem, Hismile, where performance media was at the centre of traffic and revenue.
Throughout my 3 and a half years there, I learned, developed and refined my performance marketing skills, eventually managing their 8-figure media spend while creating an industry leading creative strategy.
In 2022, I joined Muscle Nation to bring their entire paid media from agency side to brand owned.
This included setting up foundational processes and shifting performance marketing from a secondary pillar to the primary driver of growth and revenue. This led to record breaking sale periods – further cementing Muscle Nation as Australia's leading supplement and apparel brand.
In 2024 my best pal and I launched our own brand, offbeat. What started as a gender inlusive nail polish brand, has become a brand to celebrate inclusion and accurate representation.
Our goal is to create products that'll change the way the cosmetics industry market and approach inclusion.
Since then, I've brought my performance marketing experience and creative strategy approach to other brands to improve advertising efficiency and clarity around vital business analytics.
I've been fortunate enough to work with brands such as I Love Ugly, Hommey, Reebok, Superdry and more.
That's enough about me for now though. I'd love to hear about you!
About me.
Hi there!
Since you're here you're wanting to know a little more about me.
My career in marketing started about 10 years ago and has definitely been eventful.
My first marketing roles were diverse - I jumped at opportunities within the fitness industry, as an internal digital consultant for one of the big 4, and even with a nationwide restaurant chain! I was eager to learn and gain experience anywhere I could.
In 2019 I landed an incredible position at ecommerce gem, Hismile, where performance media was at the centre of traffic and revenue.
Throughout my 3 and a half years there, I learned, developed and refined my performance marketing skills, eventually managing their 8-figure media spend while creating an industry leading creative strategy.
In 2024 my best pal and I launched our own brand, offbeat. What started as a gender inclusive nail polish brand, has become a brand to celebrate inclusion and accurate representation.
Our goal is to create products that'll change the way the cosmetics industry market and approach inclusion.
In 2022, I joined Muscle Nation to bring their entire paid media from agency side to brand owned.
This included setting up foundational processes and shifting performance marketing from a secondary pillar to the primary driver of growth and revenue. This led to record breaking sale periods – further cementing Muscle Nation as Australia's leading supplement and apparel brand.
Since then, I've brought my performance marketing experience and creative strategy approach to other brands to improve advertising efficiency and clarity around vital business analytics.
I've been fortunate enough to work with brands such as I Love Ugly, Hommey, Reebok, Superdry and more.
That's enough about me for now though. I'd love to hear about you!