Agencies
might not care.
Agencies
might not care.
Agencies
might not care.
But I do.
But I do.
My name is Emilio and I'm a performance marketer who has been trusted by some great brands.
I've consulted, coached and shaped industry leading creative strategy.
I'm solo here so, no juniors, no account managers, no handoffs. Just me in your account with my boots on the ground.
My name is Emilio and I'm a performance marketer who has been trusted by some great brands.
I've consulted, coached and shaped industry leading creative strategy.
I'm solo here so, no juniors, no account managers, no handoffs. Just me in your account with my boots on the ground.
My name is Emilio and I'm a performance marketer who has been trusted by some great brands.
I've consulted, coached and shaped industry leading creative strategy.
I'm solo here so, no juniors, no account managers, no handoffs. Just me in your account with my boots on the ground.
10+ Years of Experience
$50M Spent on Paid Ads
The problem
You're spending real money on Meta and every week you wonder…is anyone actually monitoring this?
You're spending real money on Meta and every week you wonder…is anyone actually monitoring this?
Most DTC founders I speak to have hired an agency once, twice or ever three times. Every time, they've left for the same reason.
Most DTC founders I speak to, have hired an agency once, twice or even three times. Every time, they've left for the same reason.
Most DTC founders I speak to have hired an agency once, twice or ever three times. Every time, they've left for the same reason.
About
Hi, I'm Emilio.
Hi, I'm Emilio.
Over a decade in marketing, having managed over $50 million in ad spend and shaped industry leading creative strategy.
Over a decade in marketing, having managed over $50 million in ad spend and shaped industry leading creative strategy.
Working brand side for almost all of my career, I saw the pitfalls of agencies. Just over a year ago I decided to leave brand and work for myself. The benefit of this being I still think like a team member, not an agency employee. I feel the wins and feel the losses even greater.
Where I've been
Where I've been
I won't bore you with the rest but these have been the highlights so far.
MAR 2025
Founder - Murfey
MAR 2025
Founder - Murfey
JUN 2022 - MAR 2025
Head of Paid Media @ Muscle Nation
I was brought in to transition the company away from agency reliance. I built the paid media, creative strategy and processes from the ground up. Resulting in record breaking sales periods and fundementally changing the brand approaches advertising.
JUN 2022 - MAR 2025
Head of Paid Media @ Muscle Nation
I was brought in to transition the company away from agency reliance. I built the paid media, creative strategy and processes from the ground up. Resulting in record breaking sales periods and fundementally changing the brand approaches advertising.
JAN 2020 - JUN 2022
Advertising Manager @ Hismile
I ran all things paid through my time at Hismile. Launched the TikTok ads account to be one of, if not the biggest spending brand run account on platform and Managed a 8 figure media spend. What I'm most proud about is developing and nutruing a now industry leading creative strategy that many brands have chosen to replicate.
JAN 2020 - JUN 2022
Advertising Manager @ Hismile
I ran all things paid through my time at Hismile. Launched the TikTok ads account to be one of, if not the biggest spending brand run account on platform and Managed a 8 figure media spend. What I'm most proud about is developing and nutruing a now industry leading creative strategy that many brands have chosen to replicate.
Handy Tips
Quick Tips
Have questions?
Have questions?
These are questions I'd have with working with an agency.
Why should I hire you instead of an agency?
Because when you hire me, you get me. Not a senior who pitches and disappears. Not a junior learning on your account. Just one person who's been doing this for ten years and cares whether your business works.
What's the real difference in how you work?
Small roster. I cap at eight clients, which sounds like a sales pitch until you realise what it actually means: I can know your margins, your customer, your creative library, your retention curves, by heart. Most agencies can't. Mine isn't a different process, it's a different level of attention.
What if you're not the right fit?
I tell you on the first call. I've sent people to other consultants, told founders to hire in-house instead, and occasionally told them to stop spending on ads entirely. My reputation is built on those calls, not the ones where I close.
What is the process and how long does it take?
We'll start with a call and see if we're the right fit. We'll discuss what you're looking to achieve and if I'm able to assist. From there I'll present some options and see what you think!
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